Cookie Policy

Pufffi · pufffi.com / pufffi.hu · v1.0 · Effective: 4 July 2026

1. What is a cookie?

A cookie is a small file of letters and numbers that a website sends to your browser and that your device stores. Cookies remember settings, make the website and app easier to use, and help collect statistical and marketing information. Some cookies do not identify you individually; others contain a unique identifier.

2. Legal background and basis

We distinguish three main categories:

Strictly necessary cookies – enable the basic operation of the website/app. Legal basis: our legitimate interest [Art. 6(1)(f) GDPR]. These may be set without consent.
Statistics (analytics) cookies – measure traffic. Legal basis: your consent [Art. 6(1)(a)].
Marketing (advertising) cookies – personalised advertising and remarketing. Legal basis: your consent [Art. 6(1)(a)].

Consent-based cookies are only set with your explicit permission, which you can give, change or withdraw at any time via the cookie panel.

3. Cookies used

3.1. Strictly necessary cookies

Cookie	Purpose	Lifetime
`klaro` / consent	Stores your cookie consent (banner settings)	1 year
session / auth token	Login session and account management	Session / max 30 days
PWA / app setting	Remembers language and user preferences	1 year

3.2. Statistics cookies (consent-based)

Cookie	Provider	Purpose	Lifetime
`_ga`	Google Analytics 4	Distinguishes unique visitors	2 years
`_ga_*`	Google Analytics 4	Maintains session state	2 years
`ar_debug`	Google (debug)	Analytics debugging (occasional)	Session

3.3. Marketing cookies (consent-based)

Cookie	Provider	Purpose	Lifetime
`_gcl_au`	Google Ads	Conversion measurement, ad attribution	3 months
`_fbp`	Meta Pixel	Advertising, conversion measurement, remarketing	3 months
`fr`	Meta (Facebook)	Personalised advertising	3 months

These lists show typically used cookies; the exact list is always available in the cookie panel depending on current settings.

4. Google Consent Mode v2

We have integrated Google Consent Mode v2. Google services (Analytics, Ads) act on the consent choices you make in the cookie panel. Consent Mode v2 uses these four consent signals (flags):

Flag	Meaning
`analytics_storage`	Enables/denies storage for analytics purposes.
`ad_storage`	Enables/denies storage (cookies) for advertising.
`ad_user_data`	Enables sending user data to Google for advertising.
`ad_personalization`	Enables personalised advertising (e.g. remarketing).

If you refuse consent, Google receives either no data or only cookieless, aggregated (non-identifying) data via these signals. You can change your choice at any time by reopening the cookie settings on the website.

5. Managing and deleting cookies in your browser

Google Chrome: https://support.google.com/chrome/answer/95647
Mozilla Firefox: https://support.mozilla.org/en-US/kb/cookies-information-websites-store-on-your-computer
Safari: https://support.apple.com/guide/safari/manage-cookies-and-website-data-sfri11471/mac
Microsoft Edge: https://support.microsoft.com/help/4027947/microsoft-edge-delete-cookies

6. More information

Detailed information on processing is in our Privacy Policy. Questions: hello@pufffi.com.